Your email list, the audience you ACTUALLY own
so, Why does Your Email List Matter More Than Your Social Media Following?
Before I answer that question, let me ask you a question…
If Instagram vanished tomorrow, would your business survive?
Picture this: You wake up, grab your coffee, and do your usual checkin. But something is… OFF.
Your Instagram app won’t open. TikTok? Gone. Facebook? A black hole. Panic sets in. Your audience, your engagement, your carefully curated aesthetic, vanished into the digital abyss.
Now what?
If this scenario makes you break out in a cold sweat, I hate to break it to you, but… you’ve been building your business on rented land. And the landlord? Does not give a single F about you.
That’s why your email list isn’t just important, it’s your businesses life raft.
Repeat after me…. YOU DON’T OWN YOUR SOCIAL MEDIA FOLLOWING
Let’s get real for a second. Those followers? They aren’t yours. They belong to Zuckerberg, Elon, and whatever tech bro is currently reinventing the wheel (but worse). You could have 100,000 followers, but if the algorithm decides you’re irrelevant that day, good luck reaching 5% of them.
Your email list, on the other hand? 100% yours. No shadow bans, no random algorithm changes, no platform deciding your content isn’t “engaging enough” (unless you are a little silly and use some spam words in your subject lines…) Just a direct line to the people who actually want to hear from you.
Lets talk about the conversion game
→ Email VS social media
Let’s talk numbers. Because while likes and comments are cute, your bank account prefers actual sales.
📌 Average email conversion rate? Around 15-25%.
📌 Instagram? If you’re lucky, 1-2%.
It’s like choosing between an intimate dinner with your ideal client and shouting into the void, hoping someone hears you.
Social media is a crowded nightclub where everyone’s distracted by shiny things. Email is the VIP lounge (sparkling spirits anyone?)… invited guests only. And guess where people actually make buying decisions? The VIP lounge.
Social media is a wild, unpredictable beast. One day you’re going viral, the next, your content is getting buried beneath dog videos (not mad about the dogs, just saying).
With email, you’re not at the mercy of an algorithm deciding whether you deserve to be seen. Your emails land directly in your audience’s inbox, waiting for them like a well-timed espresso delivery. Algorithm proof? Yes, Please.
No fighting for attention. No hoping the algorithm is in a good mood. Just consistent, direct communication with your audience.
The secret sauce = relationships that LAST
Here’s the thing: Social media is like dating apps. Fast, fleeting, and full of people who double tap and never text back. Email? That’s the long term relationship. It’s where trust is built, conversations deepen, and your audience turns into loyal buyers.
When someone hands over their email, they’re giving you a golden ticket into their personal space. They’re saying, I actually want to hear from you. That’s a level of trust social media just doesn’t offer.
And when you nurture that trust? Sales, repeat customers, and a brand that actually lasts.
So, what now?
If you’re still putting all your energy into social media while ignoring your email list, consider this your wake up call. Your email list is the most valuable asset your business owns.
And if you’re sitting there thinking, okay, but how do I actually grow and use my list properly? That’s where I come in.
Let’s build an email strategy that actually works. One that grows your list, nurtures your audience, and turns subscribers into buyers.
Because the real power move? Owning your audience, not renting them.
